The topics I work on
Three areas, one thread: bringing data and content together so a digital project grows. Below is how I think about each — and everything I've written on them.
You'll notice there's no "AI" as a topic of its own. That's deliberate: AI runs through all three — in search, in analysis, in the tools I build — and by now it's inside everything I do, not next to it.
~/topics/seo-ai-search
SEO & AI Search
From classic SEO to visibility inside AI answers. How you build an entity that engines — all of them — recognise and cite.
Read more →~/topics/cro
CRO & Conversion
Sell more or generate better leads without buying more traffic: data, hypotheses, tests, UX. From ecommerce to B2B.
Read more →~/topics/strategy-data
Strategy & Data
GA4, dashboards, measurement and decisions. Digital strategy is choosing what NOT to do — and you need numbers to do it.
Read more →