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Talks and publications

Since 2015 I have brought what I learn to Joomla communities, SEO events and webinars. Here you will find the archive, slides included, even the old ones.

• 2019 JoomlaDay Torino · Turin

  Joomla 4: tools that deliver results

  What changes with Joomla 4 for people who build sites that need to perform: content workflows, native SEO and the tools that make the difference between a site that is online and a site that produces results.

• 2018 JoomlaDay Italia · Turin

  Joomla 4: a new beginning

  A preview of Joomla 4 and its main changes: the Atum admin template, the Cassiopeia frontend template optimised for SEO and accessibility, the new Media Manager and native publishing workflows for multilingual business environments.

• 2017 Joomla World Conference

  Successful lead generation with Joomla!

  How to turn a Joomla! site into a qualified lead generation machine: forms, landing pages, tracking and the content work that comes before conversion.

• 2017 JoomlaDay Italia · Milan

  Are template frameworks really necessary?

  A critical look at Joomla template frameworks such as Gantry, Warp, T3 and Helix: when they help rapid prototyping and when they limit performance and SEO, with a focus on custom templates built from scratch.

• 2017 #SEOCMS · Bologna

  Perfecting category and product page SEO in Magento

  The pages that really sell in ecommerce are categories and product pages. How to optimise them for Google without sacrificing conversion: structure, content, structured data and speed.

• 2016 Web Marketing Festival · Rimini

  Google Analytics and Tag Manager to measure conversions on a Joomla! site

  How to integrate Google Tag Manager into Joomla, from Yootheme, T3 and Gantry templates to custom builds, to track sessions, clicks, contact forms, ecommerce events and conversion quality.

• 2016 #SEOCMS · Bologna

  Pushing Magento performance

  Better SEO also comes from faster pages. How to optimise Magento performance through server cache, PHP compilation, realpath_cache_size and image SEO to improve visibility and sales.

• 2015 JoomlaDay Italia · Florence

  Integrating Joomla! and Magento with MageBridge

  A Joomla! content site and a Magento ecommerce store speaking the same language: users, cart and SEO connected through MageBridge, without duplicating data or work.

Organising an event on these topics? Write to me. If the topic is right, I am interested.